/* ==========================================================================
   29seven — jednostránková prezentace
   Vizuální jazyk vychází z klientovy předlohy: blue black jako výchozí
   prostředí, sedm barev jako index sedmi kapitol, obrysové vodoznaky,
   vlasové linkové tabulky. Doplněná je informační vrstva a řemeslo.
   ========================================================================== */

:root{
  /* ---- neutrály ---- */
  --bb:#080D14;
  --ink:#171719;
  --ivory:#F4F0E9;
  --paper:#EAE5DC;
  --surface-1:#111217;
  --surface-2:#0D1118;

  /* ---- textové stupně (měřený kontrast, ne nahodilé šedé) ---- */
  --d-1:#F4F0E9;  --d-2:#C6C3C0;  --d-3:#A3A1A5;  --d-4:#8A8890;
  --l-1:#171719;  --l-2:#45433F;  --l-3:#5F5B55;

  /* ---- linky ---- */
  --line:rgba(244,240,233,.15);
  --line-strong:rgba(244,240,233,.30);
  --dline:rgba(23,23,25,.16);
  --dline-strong:rgba(23,23,25,.30);

  /* ---- signature: pořadí je DNA ---- */
  --c1:#F05A4F; --c2:#F28B4B; --c3:#EB6270; --c4:#D84D87;
  --c5:#9A61A8; --c6:#665AA7; --c7:#4278B8;
  /* Studený konec palety nedosáhne na blue black 4,5:1 ve velikosti 11 px
     (c6 jen 3,3:1). Pro drobný text proto existuje světlejší varianta;
     tečky, linky a plochy zůstávají na kotevních barvách. */
  --c5-t:#A16CAE; --c6-t:#8278B7; --c7-t:#5183BE;
  --grad:linear-gradient(90deg,
    var(--c1) 0 14.28%, var(--c2) 14.28% 28.57%, var(--c3) 28.57% 42.85%,
    var(--c4) 42.85% 57.14%, var(--c5) 57.14% 71.42%, var(--c6) 71.42% 85.71%,
    var(--c7) 85.71% 100%);

  /* ---- mřížka a rytmus ---- */
  --shell:min(1440px, 100% - 96px);
  --section-pad:clamp(6rem, 10vw, 10.625rem);
  --band:clamp(4.5rem, 8vw, 7.5rem);
  --s2:.5rem; --s3:.75rem; --s4:1rem; --s5:1.5rem;
  --s6:2rem; --s7:3rem; --s8:4rem; --s9:5rem; --s10:6.5rem;

  /* ---- zaoblení fotografií: velké obrazy 22–28, karty 16–20, mobil 14–16 ---- */
  --r-lg:24px; --r-md:20px;

  /* ---- typografie ---- */
  --fs-display: clamp(3.375rem, 7.7vw, 8.25rem);
  --fs-contact: clamp(3.25rem, 7vw, 7rem);
  --fs-title:   clamp(2.75rem, 5.7vw, 5.75rem);
  --fs-quote:   clamp(2.375rem, 4.6vw, 4.5rem);
  --fs-claim:   clamp(2.125rem, 4vw, 4.0625rem);
  --fs-h3:      clamp(1.9375rem, 3.8vw, 3.75rem);
  --fs-number:  clamp(4.625rem, 9vw, 9.0625rem);
  --fs-goal:    clamp(1.5rem, 2.2vw, 1.875rem);
  --fs-lead:    clamp(1.1875rem, 2vw, 1.8125rem);
  --fs-lead-s:  clamp(1.0625rem, 1.55vw, 1.4375rem);
}

*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none !important}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;background:var(--bb);color:var(--d-1);
  font:400 1rem/1.7 Arial,Helvetica,sans-serif;
  -webkit-font-smoothing:antialiased;overflow-x:clip;
}
body.locked{overflow:hidden}
img{display:block;max-width:100%;height:auto}
p,h1,h2,h3,h4,figure,blockquote,ul,ol{margin:0}
ul,ol{list-style:none;padding:0}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer}
:focus-visible{outline:2px solid var(--c4);outline-offset:3px}

.shell{width:var(--shell);margin:auto}
main [id]{scroll-margin-top:78px}
.section{position:relative;padding:var(--section-pad) 0}
.skip{position:absolute;left:-9999px;top:0;z-index:200;background:var(--ivory);color:var(--ink);padding:14px 22px}
.skip:focus{left:0}

/* ---------------------------------------------------------- typografie -- */
.display{font-size:var(--fs-display);line-height:.87;letter-spacing:-.075em;font-weight:600}
.display .soft{color:#7E7C80}
.display .accent{color:var(--section)}
.title{font-size:var(--fs-title);line-height:.94;letter-spacing:-.062em;font-weight:600;text-wrap:balance}
.h3{font-size:var(--fs-h3);line-height:.97;letter-spacing:-.055em;font-weight:600}
.lead{font-size:var(--fs-lead);line-height:1.38;letter-spacing:-.025em;color:var(--d-2)}
.copy{font-size:.9375rem;line-height:1.75;color:var(--d-3)}
.fine{font-size:.8125rem;line-height:1.6;color:var(--d-4);max-width:78ch}
.micro{font-size:.6875rem;line-height:1.5;letter-spacing:.16em;text-transform:uppercase;font-weight:700}
.light .copy,.copy.dark{color:var(--l-2)}
.light .fine,.fine.dark{color:var(--l-3)}

.eyebrow{display:flex;align-items:center;gap:12px;margin-bottom:26px;
  font-size:.6875rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--d-3)}
.eyebrow::before{content:"";width:18px;height:2px;background:var(--section);flex:none}
.eyebrow.light{color:var(--l-3)}

.link{display:inline-flex;align-items:center;gap:10px;min-height:44px;
  font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.link span{transition:transform .25s}
.link:hover span{transform:translate(4px,-4px)}

.signature{display:block;height:3px;background:var(--grad)}
.signature.hair{height:2px}
.signature.short{width:203px}

/* ------------------------------------------------------------ chrome -- */
.progress{position:fixed;inset:0 auto auto 0;z-index:120;height:2px;width:0;background:var(--grad)}
.header{position:sticky;top:0;z-index:100;background:rgba(244,240,233,.94);color:var(--ink);border-bottom:1px solid var(--dline)}
@supports ((backdrop-filter:blur(14px)) or (-webkit-backdrop-filter:blur(14px))){
  .header{background:rgba(244,240,233,.94);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px)}
}
.header-in{width:var(--shell);margin:auto;height:78px;display:grid;grid-template-columns:190px 1fr auto;align-items:center;gap:30px}
.brand{display:flex;align-items:center;gap:14px;min-height:44px}
.brand img{width:140px}
.nav{display:flex;justify-content:center;gap:clamp(22px,3vw,48px)}
.nav a{position:relative;display:inline-flex;align-items:center;min-height:44px;font-size:.6875rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.nav a::after{content:"";position:absolute;left:0;right:100%;bottom:6px;height:2px;background:var(--c4);transition:right .25s}
.nav a:hover::after,.nav a[aria-current="true"]::after{right:0}
.header-cta{font-size:.6875rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase;display:inline-flex;align-items:center;min-height:44px}
.header-cta span{color:#B54171;margin-left:10px}
.menu{display:none;min-height:44px;padding:0 18px;border:1px solid var(--dline-strong);border-radius:999px;
  font-size:.6875rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.menu[aria-expanded="true"]{background:var(--bb);border-color:var(--bb);color:var(--ivory)}
.menu[aria-expanded="true"]::after{content:"×";margin-left:10px;font-size:1.125rem;line-height:1;letter-spacing:0}

.rail{position:fixed;z-index:80;right:14px;top:50%;transform:translateY(-50%);display:grid;gap:6px}
.rail a{width:24px;height:24px;display:grid;place-items:center}
.rail a::before{content:"";width:7px;height:7px;border:1px solid rgba(244,240,233,.5);border-radius:50%;transition:transform .25s,background .25s,border-color .25s}
.rail a:nth-child(1){--dot:var(--c1)} .rail a:nth-child(2){--dot:var(--c2)}
.rail a:nth-child(3){--dot:var(--c3)} .rail a:nth-child(4){--dot:var(--c4)}
.rail a:nth-child(5){--dot:var(--c5)} .rail a:nth-child(6){--dot:var(--c6)}
.rail a:nth-child(7){--dot:var(--c7)}
.rail a.active::before{background:var(--dot);border-color:var(--dot);transform:scale(1.7)}
.rail.on-light a::before{border-color:rgba(23,23,25,.45)}

/* --------------------------------------------------------- linkové mřížky */
.tbl{border-top:1px solid var(--line);display:grid}
.tbl > *{border-bottom:1px solid var(--line)}
.light .tbl,.tbl.dark{border-top-color:var(--dline)}
.light .tbl > *,.tbl.dark > *{border-bottom-color:var(--dline)}

/* ============================================================ 01 HERO === */
.hero{--section:var(--c1);min-height:calc(100svh - 78px);display:flex;align-items:center;overflow:hidden;padding:90px 0 58px;position:relative}
.hero::before{content:"29/7";position:absolute;right:-.05em;bottom:-.17em;font-size:clamp(190px,31vw,580px);
  font-weight:700;line-height:1;color:transparent;-webkit-text-stroke:1px rgba(244,240,233,.055);pointer-events:none}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1fr) minmax(300px,380px);
  gap:clamp(55px,8vw,150px);align-items:end}
.hero-side{max-width:560px}
.hero-side .lead{margin:0 0 var(--s5);font-size:clamp(1.1875rem,1.7vw,1.5rem)}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:12px 28px}
.hero-actions .btn{margin-top:0}
.hero-code{position:relative;z-index:1;display:flex;align-items:center;gap:15px;margin-top:clamp(60px,10vh,120px);
  font-size:.6875rem;color:var(--d-4);letter-spacing:.16em;text-transform:uppercase}
.facts{position:relative;z-index:1;margin-top:var(--s9);grid-template-columns:repeat(4,1fr)}
.facts > div{padding:26px 26px 26px 0;border-left:1px solid var(--line);padding-left:26px}
.facts > div:first-child{border-left:0;padding-left:0}
.facts strong{display:block;font-size:1.375rem;letter-spacing:-.03em}
.facts span{display:block;margin-top:8px;font-size:.6875rem;letter-spacing:.16em;text-transform:uppercase;color:var(--d-4)}
/* věta pod údaji lícuje se sloupci údajů: nárok pod prvními dvěma, vysvětlení pod třetím a čtvrtým */
.facts-note{position:relative;z-index:1;display:grid;grid-template-columns:repeat(4,1fr);gap:10px 0;align-items:baseline;margin-top:var(--s6)}
.facts-claim{grid-column:span 2;padding-right:26px;font-size:1.125rem;line-height:1.35;letter-spacing:-.025em;font-weight:600;color:var(--d-1)}
.facts-note .fine{grid-column:span 2;padding-left:26px;max-width:62ch}

/* ------------------------------------------------------------ štítky --
   Každá fotografie říká, čím je: reálná realizace, kampaň, partnerství,
   prostředí, nebo koncept služby. Štítek je HTML vrstva, nikdy ne v obrázku. */
.tag{position:absolute;z-index:3;top:14px;left:14px;padding:6px 11px;border-radius:999px;background:rgba(8,13,20,.66);color:#fff;
  font-size:.625rem;line-height:1.3;font-weight:700;letter-spacing:.14em;text-transform:uppercase;pointer-events:none}

/* ======================================================= 02 DIGITÁLNÍ === */
.digital{--section:var(--c2);background:var(--ivory);color:var(--ink);overflow:hidden}
.digital-intro{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(280px,.55fr);gap:clamp(50px,8vw,150px);align-items:end}
.digital-intro .lead{color:var(--l-2)}
.digital-stage{display:grid;grid-template-columns:1.25fr .75fr;margin-top:var(--band);border-radius:var(--r-lg);overflow:hidden;background:var(--bb)}
.digital-stage .dd{align-self:stretch}
.digital-panel{display:flex;flex-direction:column;justify-content:space-between;padding:clamp(36px,5vw,74px);background:var(--bb);color:var(--ivory)}
.digital-panel p{max-width:540px;margin:14px 0 34px;color:var(--d-3);line-height:1.7;font-size:.9375rem}
.digital-panel .panel-claim{margin:38px 0 0;font-size:clamp(1.25rem,1.8vw,1.625rem);line-height:1.2;letter-spacing:-.035em;font-weight:600;color:var(--ivory)}
.number{font-size:var(--fs-number);line-height:.8;letter-spacing:-.08em;display:block}
.number small{font-size:.2em;color:var(--d-4);letter-spacing:.08em}
.outcomes{margin-top:var(--band);grid-template-columns:repeat(3,1fr)}
.outcomes > div{padding:30px 26px 30px 26px;border-left:1px solid var(--dline)}
.outcomes > div:first-child{border-left:0;padding-left:0}
.outcomes small{display:block;font-size:.6875rem;letter-spacing:.16em;text-transform:uppercase;color:var(--l-3)}
.outcomes h3{margin:14px 0 10px;font-size:1.375rem;letter-spacing:-.035em;font-weight:600}

/* -------------------------------------------------- živé vyhledávání --
   Obraz 10 je plakát. Přes plochu stránky na displeji leží HTML vrstva
   1000 × 600 px; site.js ji perspektivně napasuje (matrix3d) a ořízne kolem
   kloubů ruky. Bez JS a při omezeném pohybu zůstane jen plakát. */
.dd{position:relative;overflow:hidden;aspect-ratio:1586 / 992;background:#1a1a1c}
.dd img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.dd-clip{position:absolute;inset:0;z-index:1;opacity:0;transition:opacity .7s;pointer-events:none}
.dd--live .dd-clip{opacity:1}
.dd-screen{position:absolute;left:0;top:0;width:1000px;height:600px;overflow:hidden;transform-origin:0 0;
  background:radial-gradient(120% 110% at 68% 42%,#e2dcd5 0%,#dbd5cf 42%,#d0cac5 76%,#c8c2bd 100%);
  color:#262529;font:400 20px/1.35 Arial,Helvetica,sans-serif}
.dd-search{position:absolute;left:48px;top:34px;width:740px;height:62px;display:flex;align-items:center;gap:16px;padding:0 26px;
  border-radius:31px;background:#f6f3ee;box-shadow:inset 0 0 0 1.5px rgba(38,37,41,.1)}
.dd-lupa{position:relative;flex:none;width:20px;height:20px;border:2.5px solid #6d6a70;border-radius:50%}
.dd-lupa::after{content:"";position:absolute;right:-7px;bottom:-4px;width:8px;height:2.5px;background:#6d6a70;transform:rotate(45deg)}
.dd-query{font-size:24px;letter-spacing:-.01em;white-space:nowrap;opacity:calc(1 - var(--navrat,0))}
.dd-caret{flex:none;width:2px;height:28px;margin-left:-14px;background:#262529;opacity:0}
.dd-screen.is-kurzor .dd-caret{animation:dd-blik 1s steps(1) infinite}
@keyframes dd-blik{0%{opacity:1}50%{opacity:0}}
.dd-load{position:absolute;left:48px;top:112px;height:3px;width:calc(var(--nacitani,0) * 50%);border-radius:2px;background:#a39b93}
.dd-obsah{opacity:calc(1 - var(--navrat,0))}
.dd-answer{position:absolute;left:48px;top:132px;width:548px;padding:24px 30px 28px;border-radius:18px;background:#fbf9f6;
  box-shadow:0 1px 0 rgba(38,37,41,.06),0 10px 30px -18px rgba(38,37,41,.35)}
.dd-answer small{display:block;font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#8a857f}
.dd-answer p{margin:10px 0 18px;font-size:30px;line-height:1.22;letter-spacing:-.02em;font-weight:700;color:#1f1e22}
.dd-answer i,.dd-result i{display:block;height:9px;border-radius:5px;background:#e3ddd6}
.dd-answer i{width:86%;margin-top:10px}
.dd-answer i + i{width:62%}
.dd-results{position:absolute;left:628px;top:132px;width:326px;display:grid;gap:14px}
.dd-result{display:grid;grid-template-columns:72px 1fr;column-gap:16px;row-gap:9px;align-items:center;padding:14px;border-radius:16px;background:#f7f4ef}
.dd-thumb{grid-row:1 / span 3;width:72px;height:72px;border-radius:12px;background:linear-gradient(135deg,#cfc3b6,#a99e94)}
.dd-result:nth-child(2) .dd-thumb{background:linear-gradient(135deg,#c6c9cc,#9aa1a8)}
.dd-result:nth-child(3) .dd-thumb{background:linear-gradient(135deg,#d6c8b8,#b49f8a)}
.dd-result b{font-size:20px;letter-spacing:-.01em;color:#1f1e22}
.dd-result i{width:92%}
.dd-result i + i{width:64%}
.dd-answer,.dd-result{opacity:0;transform:translateY(10px);transition:opacity .5s,transform .5s}
.dd-answer.on,.dd-result.on{opacity:1;transform:none}
.dd-sig{position:absolute;left:56px;top:398px;width:532px;height:16px}
.dd-line{position:absolute;left:0;right:0;top:7px;height:2px;background:var(--grad);opacity:.7;transform:scaleX(0);transform-origin:0 50%;transition:transform .45s ease-out}
.dd-screen.is-linka .dd-line{transform:none}
.dd-dot{position:absolute;top:0;width:16px;height:16px;margin-left:-8px;border-radius:50%;background:#fbf9f6;box-shadow:inset 0 0 0 2px #d5cec6;
  opacity:0;transition:opacity .3s,background-color .3s,box-shadow .3s}
.dd-screen.is-linka .dd-dot{opacity:1}
.dd-dot:nth-child(2){left:0;--dot:var(--c1)} .dd-dot:nth-child(3){left:16.667%;--dot:var(--c2)}
.dd-dot:nth-child(4){left:33.333%;--dot:var(--c3)} .dd-dot:nth-child(5){left:50%;--dot:var(--c4)}
.dd-dot:nth-child(6){left:66.667%;--dot:var(--c5)} .dd-dot:nth-child(7){left:83.333%;--dot:var(--c6)}
.dd-dot:nth-child(8){left:100%;--dot:var(--c7)}
.dd-dot.on{background:var(--dot);box-shadow:none}

/* fotografie v rámečcích s pevným poměrem; ořez podle --pos, ne univerzálně na střed */
.media-visual img,.route-wide-visual img,.mosaic-track img,.case-media img{position:absolute;inset:0;width:100%;height:100%;
  object-fit:cover;object-position:var(--pos,50% 50%);transition:transform .8s}

/* ============================================================= 03 OOH === */
.ooh{--section:var(--c3)}
.split-head{display:grid;grid-template-columns:1fr .48fr;gap:clamp(40px,6vw,110px);align-items:end}
.media-list{margin-top:var(--band)}
.media{display:grid;grid-template-columns:64px minmax(250px,.7fr) minmax(360px,1fr);gap:clamp(24px,3vw,56px);
  align-items:start;padding:44px 0;border-top:1px solid var(--line)}
.media:last-child{border-bottom:1px solid var(--line)}
.media-no{font-size:.6875rem;letter-spacing:.16em;color:var(--t,var(--item));padding-top:8px}
.media-label{margin-bottom:16px;font-size:.6875rem;line-height:1.5;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--d-2)}
.media-copy h3{font-size:clamp(1.9375rem,3.8vw,3.75rem);line-height:.97;letter-spacing:-.055em;font-weight:600}
.media-copy .copy{margin-top:18px;max-width:46ch}
.media-copy .micro{margin-top:22px;color:var(--d-4)}
.media-visual{position:relative;overflow:hidden;aspect-ratio:16 / 10;border-radius:var(--r-lg);background:var(--surface-1)}
.media:hover .media-visual img{transform:scale(1.025)}
.media-visual--uzsi{aspect-ratio:4 / 3;max-width:620px}
.media-visual--plachta{aspect-ratio:4 / 3;max-width:620px}


.goals{margin-top:var(--band)}
.goal{display:grid;grid-template-columns:64px minmax(220px,.8fr) minmax(320px,1fr);gap:clamp(20px,3vw,48px);
  align-items:baseline;padding:26px 0;border-top:1px solid var(--line)}
.goal:last-of-type{border-bottom:1px solid var(--line)}
.goal-no{font-size:.6875rem;letter-spacing:.16em;color:var(--d-4)}
.goal-t{font-size:var(--fs-goal);letter-spacing:-.045em;line-height:1.15;font-weight:600}
.goal-w .micro{color:var(--d-2);font-weight:700}
.goal-w .copy{margin-top:8px}

.routes{margin-top:var(--band)}
.routes-head{display:flex;justify-content:space-between;align-items:baseline;gap:24px;flex-wrap:wrap;margin-bottom:var(--s6)}
.route-grid{grid-template-columns:repeat(6,1fr)}
.route-grid > li{padding:22px 18px 26px;border-left:1px solid var(--line);min-height:120px}
.route-grid > li:nth-child(6n+1){border-left:0;padding-left:0}
.route-grid b{display:block;font-size:.6875rem;letter-spacing:.16em;color:var(--t,var(--route))}
.route-grid strong{display:block;margin:12px 0 8px;font-size:.75rem;font-weight:600;letter-spacing:-.01em}
.route-grid em{display:block;margin-top:8px;font-size:.6875rem;font-style:normal;color:var(--d-3);letter-spacing:0;text-transform:none;line-height:1.5}
/* 07 / 07 Weby & aplikace: poslední cesta, rozložená do širšího řádku */
.route-grid > li.route-wide{grid-column:1 / -1;display:grid;grid-template-columns:minmax(260px,.78fr) minmax(0,1.22fr);
  gap:clamp(28px,5vw,90px);align-items:center;padding:clamp(28px,3.4vw,48px) 0;border-left:0;min-height:0}
.route-grid .route-wide strong{margin:14px 0 0;font-size:clamp(1.9375rem,3.8vw,3.75rem);line-height:.97;letter-spacing:-.055em;font-weight:600}
.route-wide .copy{margin-top:18px;max-width:46ch}
.route-wide .link{margin-top:20px}
.route-wide-visual{position:relative;overflow:hidden;aspect-ratio:1586 / 992;border-radius:var(--r-lg);background:var(--surface-1)}
.route-wide:hover .route-wide-visual img{transform:scale(1.025)}

/* ======================================================== 04 KAMPANĚ === */
.cases{--section:var(--c4);background:var(--paper);color:var(--ink)}
.cases .split-head .copy{color:var(--l-2)}
.case-note{margin-top:var(--s5)}
/* iWant: jeden projekt, pět míst. Na desktopu mozaika 16 : 9, na mobilu carousel. */
.campaign{display:grid;grid-template-columns:minmax(0,1.65fr) minmax(260px,.6fr);gap:clamp(28px,4vw,64px);align-items:end;margin-top:var(--band)}
.campaign-mosaic{position:relative}
.mosaic-track{display:grid;grid-template-columns:1.62fr 1fr;grid-template-rows:1fr 1fr;gap:12px;aspect-ratio:16 / 9}
.mosaic-track picture{position:relative;overflow:hidden;border-radius:var(--r-md);background:#d5d0c8}
.mosaic-track .mosaic-main{grid-row:span 2}
.mosaic-track .mosaic-extra{display:none}
.campaign-mosaic.is-zoomable picture{cursor:zoom-in}
.campaign-mosaic.is-zoomable picture:hover img{transform:scale(1.025)}
.campaign-label{font-size:.6875rem;line-height:1.5;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--l-3)}
.campaign-label .brand-name{text-transform:none;letter-spacing:.02em;color:var(--ink)}
.campaign-copy h3{margin-top:16px;font-size:clamp(1.75rem,2.9vw,2.75rem);line-height:1;letter-spacing:-.05em;font-weight:600}
.campaign-copy .copy{margin-top:18px;max-width:44ch}
.campaign-copy .link{margin-top:20px}

/* galerie dalších reálných realizací */
.case-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(32px,3.4vw,48px) 16px;margin-top:var(--band)}
.case-media{position:relative;overflow:hidden;aspect-ratio:16 / 10;border-radius:var(--r-md);background:#d5d0c8}
.case:hover .case-media img{transform:scale(1.025)}
.case-meta{padding:18px 2px 0}
.case-meta small{display:block;font-size:.6875rem;letter-spacing:.16em;text-transform:uppercase;color:var(--l-3);font-weight:700}
.case-meta h3{margin-top:10px;font-size:clamp(1.1875rem,2vw,1.8125rem);line-height:1.1;letter-spacing:-.035em;font-weight:600}
.case-meta p{margin-top:10px;max-width:52ch;font-size:.875rem;line-height:1.6;color:var(--l-2)}

/* lightbox kampaně */
html:has(.lightbox[open]){overflow:hidden;scrollbar-gutter:stable}
.lightbox{width:100%;height:100%;max-width:none;max-height:none;margin:0;padding:0;border:0;background:rgba(8,13,20,.97);color:var(--ivory);overflow:hidden}
.lightbox::backdrop{background:rgba(8,13,20,.6)}
.lightbox:not([open]){display:none}
.lightbox-track{display:flex;height:100%;overflow-x:auto;overscroll-behavior:contain;scroll-snap-type:x mandatory;scrollbar-width:none}
.lightbox-track::-webkit-scrollbar{display:none}
.lightbox-slide{flex:0 0 100%;display:grid;place-items:center;padding:76px clamp(16px,7vw,112px) 84px;scroll-snap-align:center}
.lightbox-slide img{width:auto;height:auto;max-width:100%;max-height:calc(100svh - 160px);border-radius:var(--r-md)}
.lightbox-count{position:fixed;left:0;right:0;bottom:30px;text-align:center;font-size:.75rem;letter-spacing:.16em;color:var(--d-2)}
.lightbox-nav{position:fixed;top:50%;width:52px;height:52px;margin-top:-26px;border:1px solid var(--line-strong);border-radius:50%;
  background:rgba(8,13,20,.55);font-size:1.25rem}
.lightbox-nav:hover,.lightbox-close:hover{border-color:var(--ivory)}
.lightbox-prev{left:clamp(8px,2vw,28px)}
.lightbox-next{right:clamp(8px,2vw,28px)}
.lightbox-close{position:fixed;top:18px;right:clamp(12px,2vw,28px);min-height:44px;padding:0 18px;border:1px solid var(--line-strong);border-radius:999px;
  font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}

/* ========================================================= 05 PRINCIP === */
.method{--section:var(--c5);background:var(--surface-1)}
.method-head{display:grid;grid-template-columns:.62fr 1fr;gap:80px;align-items:end}
.method-head .lead{max-width:520px}
.seven{margin-top:var(--band);position:relative}
.seven-line{height:1px;background:var(--grad);opacity:.9}
.steps{display:grid;grid-template-columns:repeat(7,1fr);gap:16px;margin-top:-7px}
.step{position:relative;padding-top:34px}
.step::before{content:"";position:absolute;top:0;left:0;width:13px;height:13px;border-radius:50%;
  background:var(--dot);box-shadow:0 0 0 7px var(--surface-1)}
.step:nth-child(1){--dot:var(--c1);--t:var(--c1)} .step:nth-child(2){--dot:var(--c2);--t:var(--c2)}
.step:nth-child(3){--dot:var(--c3);--t:var(--c3)} .step:nth-child(4){--dot:var(--c4);--t:var(--c4)}
.step:nth-child(5){--dot:var(--c5);--t:var(--c5-t)} .step:nth-child(6){--dot:var(--c6);--t:var(--c6-t)}
.step:nth-child(7){--dot:var(--c7);--t:var(--c7-t)}
.step b{display:block;font-size:.6875rem;letter-spacing:.16em;color:var(--t,var(--dot))}
.step strong{display:block;margin:12px 0 8px;font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.step span{display:block;font-size:.6875rem;line-height:1.5;color:var(--d-4)}
.claim{margin-top:var(--band);display:grid;grid-template-columns:.62fr 1fr;gap:80px;align-items:start}
.claim h3{font-size:var(--fs-claim);line-height:1;letter-spacing:-.055em;font-weight:600}
.claim .copy{max-width:52ch}
.seven-note{margin-top:var(--s7)}
.nowrap{white-space:nowrap}


/* ====================================================== 06 REFERENCE === */
.references{--section:var(--c6);background:var(--ivory);color:var(--ink)}
.references .split-head .copy{color:var(--l-2)}
/* Značky zatím typograficky; oficiální jednobarevná loga (SVG/PNG) půjdou do <li> místo textu. */
.brand-list{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:0 clamp(16px,2vw,32px);margin-top:var(--s8);
  padding:clamp(18px,2.2vw,30px) 0;border-top:1px solid var(--dline);border-bottom:1px solid var(--dline)}
.brand-list > li{display:flex;align-items:center;min-height:clamp(60px,5.2vw,78px);font-size:clamp(1rem,1.2vw,1.1875rem);
  line-height:1.2;letter-spacing:-.02em;font-weight:600;color:var(--l-1)}
.brand-list img{width:auto;height:auto;max-width:100%;max-height:38px}
.person{margin-top:var(--band);max-width:70ch}
.person .eyebrow{margin-bottom:16px}
.person h3{font-size:1.375rem;letter-spacing:-.03em;font-weight:600}
.person .copy{margin-top:18px;color:var(--l-2)}
.person .fine{margin-top:14px}
.story{margin-top:var(--band);display:grid;grid-template-columns:1fr .9fr;gap:clamp(40px,6vw,110px);align-items:start}
.story blockquote{font-size:var(--fs-quote);line-height:.99;letter-spacing:-.055em}
.story .copy{color:var(--l-2)}
.story .copy + .copy{margin-top:18px}

/* ======================================================== 07 KONTAKT === */
.contact{--section:var(--c7);overflow:hidden}
.qa details{border-bottom:1px solid var(--line)}
.qa details:first-of-type{border-top:1px solid var(--line)}
.qa summary{display:flex;justify-content:space-between;align-items:baseline;gap:24px;padding:22px 0;
  cursor:pointer;list-style:none;font-size:1.0625rem;letter-spacing:-.02em;font-weight:600;min-height:44px}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";color:var(--c4);font-size:1.25rem;line-height:1}
.qa details[open] summary::after{content:"−"}
.qa .copy{padding:0 0 24px;max-width:60ch}

.contact-close{position:relative;overflow:hidden;display:flex;align-items:center;text-align:center;
  min-height:clamp(22rem,52svh,34rem)}
.contact-close::before{content:"CO KDYBYCHOM…?";position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  white-space:nowrap;color:transparent;-webkit-text-stroke:1px rgba(244,240,233,.055);
  font-size:clamp(96px,15vw,300px);font-weight:700;letter-spacing:-.06em;pointer-events:none}
.contact-in{position:relative;z-index:1;width:100%}
.contact-in .eyebrow{justify-content:center}
.contact-in h2{max-width:1200px;margin:0 auto;font-size:var(--fs-contact);line-height:.91;letter-spacing:-.065em;font-weight:600}
.contact-lead{margin:var(--s6) auto 0;max-width:46ch;font-size:var(--fs-lead-s);line-height:1.45;letter-spacing:-.02em;color:var(--d-2)}

.contact-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(240px,.65fr);gap:clamp(32px,5vw,80px);
  align-items:start;margin-top:var(--s8)}
.brief{background:var(--surface-2);padding:clamp(24px,3.5vw,44px)}
.field{margin-top:24px}
.field:first-child{margin-top:0}
.field > label{display:block;font-size:.6875rem;letter-spacing:.16em;text-transform:uppercase;color:var(--d-2)}
.field .opt{margin-left:6px;letter-spacing:.06em;text-transform:none;color:var(--d-4);font-weight:400}
.field input[type=text],.field textarea{display:block;width:100%;margin-top:10px;background:#0A0E15;
  border:1px solid var(--line);color:var(--d-1);padding:14px;font:inherit;font-size:1rem;min-height:52px;border-radius:0}
.field textarea{min-height:128px;resize:vertical}
.field input:focus-visible,.field textarea:focus-visible{outline:2px solid var(--c4);outline-offset:0;border-color:transparent}
.field [aria-invalid="true"]{border-color:var(--c1)}
.field-row{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 20px}
.field-row .field{margin-top:24px}
.more{margin-top:20px;border-top:1px solid var(--line)}
.more summary{display:flex;align-items:center;gap:10px;min-height:48px;cursor:pointer;list-style:none;
  font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--d-2)}
.more summary::-webkit-details-marker{display:none}
.more summary::before{content:"+";color:var(--c4);font-size:1.125rem;line-height:1}
.more[open] summary::before{content:"−"}
.more .field-row .field:first-child{margin-top:4px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:56px;padding:0 32px;margin-top:var(--s6);
  background:var(--ivory);color:var(--bb);font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.btn:hover{background:#fff}
.light .btn{background:var(--bb);color:var(--ivory)}
.light .btn:hover{background:#000}
.btn[disabled]{opacity:.6;cursor:progress}
.brief .hint{margin-top:14px;font-size:.75rem;line-height:1.5;color:var(--d-4)}
.form-status{margin-top:18px;padding:14px 16px;border-left:2px solid var(--d-4);font-size:.875rem;line-height:1.55;color:var(--d-1)}
.form-status.ok{border-left-color:var(--c2)}
.form-status.err{border-left-color:var(--c1)}
.form-status a{text-decoration:underline;text-underline-offset:3px}

.contact-direct{display:flex;flex-direction:column;align-items:flex-start;padding-top:6px}
.contact-direct .micro{color:var(--d-4);margin-bottom:10px}
.contact-direct a{display:flex;align-items:center;min-height:56px;width:100%;border-bottom:1px solid var(--line);
  font-size:clamp(1.125rem,1.7vw,1.5rem);letter-spacing:-.03em;overflow-wrap:anywhere}
.contact-direct a:hover{color:#fff;border-bottom-color:var(--c4)}
.contact-direct .fine{margin-top:18px}

/* ------------------------------------------------------------- patička -- */
.footer{border-top:1px solid var(--line);padding:var(--s8) 0}
.footer-in{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:center}
.footer-in img{width:140px}
.footer .micro{color:var(--d-4);font-weight:400;letter-spacing:.16em}
.footer-right{text-align:right;font-size:.8125rem;color:var(--d-3)}
.footer-right a{display:inline-flex;align-items:center;min-height:44px}
.footer-sig{height:4px;margin-top:var(--s8)}
.footer-legal{margin-top:var(--s6);padding-top:var(--s5);border-top:1px solid var(--line);
  display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:.75rem;color:var(--d-4)}

/* --------------------------------------------------------------- pohyb -- */
.js .reveal{opacity:0;transform:translateY(25px);transition:opacity .8s,transform .8s}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .js .reveal{opacity:1;transform:none;transition:none}
  .media-visual img,.route-wide-visual img,.mosaic-track img,.case-media img{transition:none}
  .dd-clip{display:none}
}

/* ============================================================== MOBIL === */
@media (max-width:1200px){
  :root{--shell:min(1440px, 100% - 56px)}
  .hero-grid,.digital-intro{grid-template-columns:1fr;gap:38px}
  .digital-stage{grid-template-columns:1fr}
  .split-head,.routes-head{grid-template-columns:1fr;gap:26px}
  .media{grid-template-columns:48px 1fr;row-gap:22px}
  .media-visual{grid-column:1 / -1}
  .campaign{grid-template-columns:1fr}
  .route-grid{grid-template-columns:repeat(3,1fr)}
  .route-grid > li:nth-child(3n+1){border-left:0;padding-left:0}
  .steps{grid-template-columns:repeat(4,1fr);row-gap:34px}
  .brand-list{grid-template-columns:repeat(4,minmax(0,1fr))}
  .story{grid-template-columns:1fr;gap:40px}
  .contact-grid{grid-template-columns:minmax(0,1fr) minmax(220px,.55fr)}
  .rail{display:none}
}
@media (max-width:900px){
  :root{--shell:min(1440px, 100% - 40px);--section-pad:clamp(4.5rem,9vw,6.5rem);--band:clamp(3rem,7vw,4.5rem)}
  /* Rozmazané pozadí hlavičky by z ní udělalo kontejner pro position:fixed a panel
     menu by se smrskl do výšky hlavičky. Na mobilu má proto hlavička plnou barvu. */
  .header{background:var(--ivory);-webkit-backdrop-filter:none;backdrop-filter:none;padding-top:env(safe-area-inset-top)}
  .header-in{height:68px;grid-template-columns:1fr auto}
  main [id]{scroll-margin-top:68px}
  .nav{position:fixed;left:0;right:0;top:calc(68px + env(safe-area-inset-top));z-index:99;
    height:calc(100vh - 68px - env(safe-area-inset-top));height:calc(100dvh - 68px - env(safe-area-inset-top));
    display:none;flex-direction:column;justify-content:flex-start;align-items:stretch;gap:0;
    padding:20px max(20px,env(safe-area-inset-right)) max(28px,env(safe-area-inset-bottom)) max(20px,env(safe-area-inset-left));
    background:var(--bb);color:var(--ivory);overflow-y:auto;overscroll-behavior:contain}
  .nav.open{display:flex}
  .nav::after{content:"";flex:none;margin-top:auto;height:3px;background:var(--grad)}
  .nav a{min-height:64px;padding:14px 0;border-bottom:1px solid var(--line);color:var(--d-2);
    font-size:1.5rem;letter-spacing:-.03em;text-transform:none;font-weight:600}
  .nav a:last-of-type{margin-bottom:32px}
  .nav a[aria-current="true"]{color:#fff}
  .nav a::after{display:none}
  .nav a:focus-visible{outline-offset:-2px}
  .header-cta{display:none}
  .menu{display:inline-flex;align-items:center}
  .hero{min-height:0;padding:64px 0 48px}
  .display{line-height:.96}
  .facts-note{grid-template-columns:1fr}
  .facts-claim,.facts-note .fine{grid-column:auto;padding:0}
  .facts{grid-template-columns:repeat(2,1fr)}
  .facts > div{padding:20px 0 20px 20px;border-left:1px solid var(--line)}
  .facts > div:nth-child(2n+1){border-left:0;padding-left:0}
  .outcomes{grid-template-columns:1fr}
  .outcomes > div{padding:20px 0;border-left:0;border-top:1px solid var(--dline)}
  .outcomes > div:first-child{border-top:0;padding-top:0}
  .goal{grid-template-columns:48px 1fr;row-gap:6px;padding:18px 0}
  .goal-w{grid-column:2}
  .goal-w .copy{margin-top:4px}
  .media{padding:28px 0;row-gap:16px}
  .media-copy .copy{margin-top:12px}
  .media-copy .micro{margin-top:14px}
  .route-grid{grid-template-columns:repeat(2,1fr)}
  .route-grid > li{padding:16px 14px;min-height:0;border-left:1px solid var(--line)}
  .route-grid > li:nth-child(3n+1){border-left:1px solid var(--line);padding-left:14px}
  .route-grid > li:nth-child(2n+1){border-left:0;padding-left:0}
  .steps{grid-template-columns:repeat(2,1fr);row-gap:26px}
  /* mozaika iWant se na mobilu mění v carousel: jeden snímek = téměř celá šířka */
  .mosaic-track{display:flex;aspect-ratio:auto;gap:10px;overflow-x:auto;overscroll-behavior-x:contain;
    scroll-snap-type:x mandatory;scrollbar-width:none}
  .mosaic-track::-webkit-scrollbar{display:none}
  .mosaic-track picture{flex:0 0 86%;aspect-ratio:3 / 2;scroll-snap-align:start}
  .mosaic-track .mosaic-extra{display:block}
  .case-meta{padding-top:14px}
  .tag{top:10px;left:10px;padding:5px 9px;font-size:.5625rem;letter-spacing:.1em}
  .claim,.method-head{grid-template-columns:1fr;gap:28px}
  .contact-close{min-height:0;padding:var(--s9) 0 0}
  .contact-grid{grid-template-columns:1fr;gap:36px;margin-top:var(--s7)}
  .brief{padding:22px}
  .field-row{grid-template-columns:1fr}
  .field,.field-row .field{margin-top:18px}
  .qa summary{padding:16px 0}
  .qa .copy{padding-bottom:18px}
  .route-grid > li.route-wide{grid-template-columns:1fr;gap:22px;padding:28px 0}
  .contact{padding-bottom:var(--s7)}
  .footer{padding:var(--s6) 0 0}
  .footer-in{grid-template-columns:1fr;text-align:left;gap:18px}
  .footer-in img{width:104px}
  .footer-right{text-align:left}
  .footer--kratka .micro{display:none}
  .footer-legal{flex-direction:column;gap:4px;margin-top:var(--s5);padding-top:var(--s4)}
  .footer-sig{height:2px;margin-top:var(--s6)}
}
@media (max-width:560px){
  :root{--shell:min(1440px, 100% - 32px);--r-lg:16px;--r-md:14px}
  .facts{grid-template-columns:1fr}
  .facts > div{border-left:0;padding-left:0}
  .hero::before{font-size:38vw}
  .display{line-height:1;letter-spacing:-.065em}
  /* diakritika (ž, ř, á) se při hustém řádkování na úzkém displeji dotýká řádku nad sebou */
  .title{line-height:1}
  .hero-code{margin-top:48px}
  .hero-code span:first-child{white-space:nowrap}
  .hero-code .signature{flex:1;min-width:24px;width:auto}
  .case-grid{grid-template-columns:1fr}
  .brand-list{grid-template-columns:repeat(2,minmax(0,1fr))}
  .contact-in h2{font-size:clamp(2.5rem,11vw,3.25rem);line-height:.98}
}